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Business Platforms, Digital Platforms and Digital Innovation: An Executive Agenda

Business Platforms, Digital Platforms and Digital Innovation: An Executive Agenda

Vallabh Sambamurthy and Robert W. Zmud
[ISBN: 978-0-9857955-4-2]

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Competitive success is increasingly dependent on organizations' capabilities to simultaneously exploit their installed business platforms and undertake digital innovation.

The first half of the book examines the nature and competitive roles of business platforms and digital platforms. The second half of the book describes strategies and tactics being taken by leading organizations in achieving an optimal balance with their global and local platforms. The book concludes with five mandates for executive action.



Guiding the Digital Transformation of Organizations

Guiding the Digital Transformation of Organizations

Vallabh Sambamurthy and Robert W. Zmud
[ISBN: 978-0-9857955-0-4]

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As information technologies (IT) become core elements of an organization’s competitive and operational strategies, executives, technologists and business professionals cannot ignore important decisions about their IT investments and IT-enabled business initiatives. They must focus their attention toward alignment among business and technology strategies, competitive markets, organization structures and processes, implemented technologies, and people. Sambamurthy and Zmud have in-depth experience in both interacting with executives, technologists and business professionals, and teaching these materials in graduate programs and executive programs. They have drawn upon their experience in crafting this book on the strategic management and use of IT in organizations. The book adopts an executive management perspective, but also ensures that the concepts and terminology being introduced are readily understood by readers from a variety of backgrounds and experiences.

The authors have specifically developed the book for the core course on IT Management in MBA programs, for Masters’ programs in information systems, and for executive education programs. Both the authors have used earlier drafts of the book in a variety of courses for a number of years and have generated a stream of incremental improvements that have culminated in the publication of this book. The book provides readers with an understanding of (1) how today’s organizations are using IT to improve business performance, and (2) the actions that must be taken in order for envisioned performance improvements to be realized.



Making Sense of Data through Statistics: An Introduction - SECOND EDITION

Making Sense of Data through Statistics: An Introduction – SECOND EDITION

Dorit Nevo, Rensselaer Polytechnic Institute
[ISBN: 978-0-9857955-8-0]

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This introductory statistics textbook exposes students to statistical techniques in a user-friendly approach emphasizing the sense-making nature of statistics. The Second Edition adds new content on business analytics, enhances explanations of key concepts and techniques, and incorporates updated examples and exercises.

The target audience includes undergraduate or graduate students taking a first course in statistics. As the text's examples and exercises emphasize problems and questions that reference today's social and business contexts, these examples and exercises resonate extremely well with students.

The textbook is accompanied with data sets (provided as Excel worksheets) providing students with a hands-on experience in using Excel to reinforce the statistical concepts and techniques covered.

Topics are covered using very accessible language and a conversational style. Numerous examples and problems, constructed around issues taken from students' everyday life experiences, are woven into the text to enhance and simplify the learning process. Key words, unit summaries, unit exercises and end-of-chapter exercises are included within each chapter; and, appendices are provided describing all the equations and Excel functions introduced in the text.




Making Sense of Data through Statistics: An Introduction - FIRST EDITION

Making Sense of Data through Statistics: An Introduction – FIRST EDITION

Dorit Nevo, Rensselaer Polytechnic Institute
[ISBN: 978-0-9857955-7-3]

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This introductory statistics textbook exposes students to statistical techniques in a user-friendly approach emphasizing the sense-making nature of statistics.

The target audience includes undergraduate or graduate students taking a first course in statistics. The text's examples and exercises emphasize problems and questions related to today's social and business contexts.

The textbook is accompanied with data sets (provided as Excel worksheets) providing students with a hands-on experience in using Excel to reinforce the statistical concepts and techniques covered.

Topics are covered using very accessible language and a conversational style. Numerous examples and problems, constructed around issues taken from students' everyday life experiences, are woven into the text to enhance and simplify the learning process. Key words, unit summaries, unit exercises and end-of-chapter exercises are included within each chapter; and, appendices are provided describing all the equations and Excel functions introduced in the text.




No Excuses: Realizing Promised Benefits from Digitization

No Excuses: Realizing Promised Benefits from Digitization

Vallabh Sambamurthy and Robert W. Zmud
[ISBN: 978-0-9857955-3-5]

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All too often, digitization proposals either fail to obtain funding or, when funded, fail to realize their promised benefits. We wrote this book to provide technology and business professionals with a practical set of concepts and tools aimed at:

• Building more persuasive strategic and financial business cases regarding digitization proposals.

• Assessing and critiquing the business cases built by others.

• Crafting more effective implementation plans and project plans in support of funded digitization proposals.

• Assessing and critiquing the implementation plans and project plans crafted by others.

Digitization proposals justified through more persuasive (i.e., comprehensive and realistic) business cases are more likely to be funded and more likely to yield more effective implementation plans and project plans – all of which increase the likelihood that the benefits promised in a digitization proposal will be realized.