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Business Platforms, Digital Platforms and Digital Innovation: An Executive Agenda

[ISBN: 978-0-9857955-4-2]

Competitive success is increasingly dependent on organizations’ capabilities to simultaneously exploit their installed business platforms and undertake digital innovation. This book examines the challenges that arise in doing so by covering four interrelated topics:

• The nature and competitive roles of (digitized) business platforms and of the digital platforms enabling these business platforms.

• The advantages and disadvantages of designing and implementing business platforms and digital platforms as global platforms and as local platforms.

• The differential effects of global and local platforms on digital innovation.

• Managing the tensions that inevitably arise as organizations strive to achieve an optimal balance across their global and local platforms.

The first half of the book examines the nature and competitive roles of business platforms and digital platforms. The second half of the book describes strategies and tactics being taken by leading organizations in achieving an optimal balance with their global and local platforms. The book concludes with five mandates for executive action.

Chapter Titles

  • A Perpetual Balancing Act
  • Business Processes
  • Business Platforms
  • Enterprise Resource Planning Systems
  • Digital Platforms
  • Platform Management Challenges
  • Enterprise Architecture
  • Positioning the Corporate IT Function
  • Digitization Governance Systems
  • Mandates for Executive Action

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Vallabh Sambamurthy

Vallabh Sambamurthy is the Eli Broad Professor of Information Technology at the Eli Broad College of Business at Michigan State University. His research examines how firms successfully leverage information technologies in their business strategies, products, services, and organizational processes. His research adopts the perspectives of CIOs and top management teams. Much of his work has been funded by the Financial Executives Research Foundation, the Advanced Practices Council (APC) of SIM and the National Science Foundation. He has served as editor-in-chief of Information Systems Research, senior editor for MIS Quarterly, and departmental editor for the IEEE Transactions on Engineering Management. He was selected as a Fellow of the Association for Information Systems in 2009. He obtained his Ph.D. from the University of Minnesota.

Robert Zmud

Robert W. Zmud is the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma. His teaching and research interests focus on the business value of information technology, the management of information technology and the management of innovation. He served for 12 years as the Research Director for the Advanced Practices Council of SIM, International; and, he served as the editor-in-chief of MIS Quarterly and as a senior editor for: Information Systems Research, the Journal of the Association for Information Systems, and MIS Quarterly Executive. He is a recipient of the Association for Information Systems’ LEO Award and has been recognized as a Fellow of the Association of Information Systems, the Decision Science Institute and the INFORMS Information Systems Society. He obtained his Ph.D. from the University of Arizona.


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