Publications

No Excuses: Realizing Promised Benefits from Digitization

[ISBN: 978-0-9857955-3-5]

All too often, digitization proposals either fail to obtain funding or, when funded, fail to realize their promised benefits. We wrote this book to provide technology and business professionals with a practical set of concepts and tools aimed at:

• Building more persuasive strategic and financial business cases regarding digitization proposals.

• Assessing and critiquing the business cases built by others.

• Crafting more effective implementation plans and project plans in support of funded digitization proposals.

• Assessing and critiquing the implementation plans and project plans crafted by others.

Digitization proposals justified through more persuasive (i.e., comprehensive and realistic) business cases are more likely to be funded and more likely to yield more effective implementation plans and project plans – all of which increase the likelihood that the benefits promised in a digitization proposal will be realized.

Our ideas regarding business cases, implementation plans and project plans reflect five core themes: accentuate bottom-line impacts; argue comprehensively, but conservatively; pepper arguments with ‘soft facts’; invest early and late; and, assign accountability for bottom-line impacts. By weaving these five themes into your own digitization efforts, you will be much better positioned to contribute to and to direct your organization’s digital transformation.

Chapter Titles

  • The Digital Investment Enigma
  • Digitization Investment Targets
  • Business Value Pathways
  • Building Persuasive Business Cases
  • Monetizing Intangible Benefits
  • Implementation Management
  • Project Management
  • Mandates for Action
  • Appendix A: Glossary

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Vallabh Sambamurthy

Vallabh Sambamurthy is the Eli Broad Professor of Information Technology at the Eli Broad College of Business at Michigan State University. His research examines how firms successfully leverage information technologies in their business strategies, products, services, and organizational processes. His research adopts the perspectives of CIOs and top management teams. Much of his work has been funded by the Financial Executives Research Foundation, the Advanced Practices Council (APC) of SIM and the National Science Foundation. He has served as editor-in-chief of Information Systems Research, senior editor for MIS Quarterly, and departmental editor for the IEEE Transactions on Engineering Management. He was selected as a Fellow of the Association for Information Systems in 2009. He obtained his Ph.D. from the University of Minnesota.

Robert Zmud

Robert W. Zmud is the George Lynn Cross Research Professor Emeritus at the Michael F. Price College of Business at the University of Oklahoma. His teaching and research interests focus on the business value of information technology, the management of information technology and the management of innovation. He served for 12 years as the Research Director for the Advanced Practices Council of SIM, International; and, he served as the editor-in-chief of MIS Quarterly and as a senior editor for: Information Systems Research, the Journal of the Association for Information Systems, and MIS Quarterly Executive. He is a recipient of the Association for Information Systems’ LEO Award and has been recognized as a Fellow of the Association of Information Systems, the Decision Science Institute and the INFORMS Information Systems Society. He obtained his Ph.D. from the University of Arizona.


 

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  Purchase Digital Book - PDF - $9.95

  Purchase Hard Copy - USA Only - $40

  Purchase Kindle Copy - Amazon.com - $9.95

  Educator Access to Text Content and Supplementary Materials

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